Monthly Archives: March 2014

Why Market Research Is Integral To Informed Business Decision Making

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Market research is a process used to gather market information, analyze the information and interpret it according to a specific, predetermined goal. Accurate and thoroughly researched information is the foundation of every successful business venture, as it allows a wealth of information to assist business owners in making informed decisions regarding the feasibility of a venture, before committing themselves to substantial investment in a project.

Market research includes the following analysis and interpretation:

– Information about a specific market
– Information about a service or product for sale in that particular market
– Information about the users of the service or product in the past, the present, and potential future users
– Information regarding the spending habits, characteristics, needs and location of the specific target market
– Information about the industry as a whole
– Information about current competitors in the market

strategyMarket research will provide business owners with relevant data to solve likely marketing challenges businesses face as an integral part of the planning process. Market research is essential to the development of market strategies such as product differentiation (product identity creation to set it apart from competitive products on the market), and market segmentation (the identification of specific groups that exist within a market).


There are two types of data involved.

1. Primary information
Primary information is research that you can compile on your own, or you can hire a professional research company to do the research by gathering the information for you.

2. Secondary information
Secondary information is research that has already been compiled and organized, for example studies and reports by trade associations, government agencies, research organizations or major businesses in particular industries.


Most likely, the research required by business owners for decision making purposes regarding the feasibility of a business venture, will be secondary information. Gathering primary information involves two basic types of information, specific or exploratory. Primary research to gather information is extremely time consuming and costly, especially specific research methods, and is best left to the professionals to ensure that accurate data gathering is adhered to.

Commercial information sources of market research offer an abundance of market related information and is invaluable for making important marketing decisions. It makes use of large data bases and tracks information daily on millions of companies around the world.

market information imageNewspoll strategic market research are the experts in data collection and information analysis. If you need industry analysis and market data to help you make informed decisions regarding a potential business venture, their market research services will provide you with trusted information to help you make an outstanding success of your project. The collection includes information from over 700 publishers of research, worldwide, including trends, demographics, products, regions, companies and industries, and is updated on a daily basis.

They provide industry related strategic market research, company reports and reports specific to marketing services, data on market segmentation, growth and size in countries such as the UK, Asia, Europe and US, as well global markets.

Make market research an integral part of your strategic planning to assist your business in making the right decisions regarding the overall feasibility of a project, with the right type of market research information at your fingertips.

Category: Marketing

How to avoid lower back pain when cycling

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cyclists need to be aware of spinal injuryMost cyclists experience some sort of lower back pain. However, the exact cause of this pain is quite difficult to identify. When these people are cycling, their bodies get restricted to the cycle’s shape. When this happens, a cyclist’s upper body is hunched up and the lower body is left in a fixed posture. This position gives the cyclist’s joints and muscles a difficult time.

The lower back area is highly complex and difficult to understand. One of the few ways to get back pain relief while cycling is to stretch the hip muscles. Cyclists are required to sit on the cycle in such a way where the hip flexors are usually the receivers of tiredness or fatigue. During rides which require long climbs, the cyclist gets tired very quickly and his lower back hurts quite badly. In order to get some relief, he may stand or stretch for some amount of time. In order to avoid such problems cyclists need to develop strong stomach and back muscles, without which long bike rides should be eliminated. Pedalling requires back and stomach muscles that are kept in excellent shape.

bad backThere are several ways a cyclist can get the required treatment for his lower back pain. The first way is by going for a physical examination to a chiropractor who should help the cyclist to relieve the muscles of the sacro-iliac joints. This is known to greatly reduce pain the lower back. When we talk about cyclists and the muscles in their body that ache, we usually refer to quadriceps, hamstrings and calves. Even though these are some of the important muscles there are several others that have a great impact on their bodies which are often neglected.

While stretching cyclists also need to consider exercising the piriformis muscle which is known to originate from the front of the sacrum. The sciatic nerve that runs through this muscle can cause severe pain and so, this muscles too needs to be stretched from time to time. The psoas muscle is also very important and should be flexed regularly. Cyclists are generally bend wait downwards when riding, and this is the muscle which does all the hard work for them. When it is over-taxed, it too will cause some amount of pain in the lower back. The last muscle which cyclists need to stretch is the gluteal muscle. This muscle is further made up of three other muscles found along the back of the pelvic region, all which can cause serious back pain in cyclists. They need to be massaged by therapists whenever required.

Cyclist bodies are generally flexed and tense most of the time while riding or competing in a race. This is why they need to exercise and stretch more to help relax their muscles. In addition to this an occasional visit to a massage therapist or chiropractor isn’t such a bad idea as it definitely helps them to keep fit and strong.

Category: back pain relief

Code scheme – Information For The Construction Industry

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Welcome to code scheme.

Who are we and why are we here?

Code scheme has been set up as a joint initiative by the IBC and major construction industry bodies to unify all the different building codes around the world and to try and make sense of all the different building regulations across different countries. We will also try and make sense of the different building codes and regulations that occur in different states within each country. We are represented by the 4 main components of the design and building process – Council/town planning, Architects, Engineers and Builders.

What are the codes?

These codes can often be very difficult to understand and follow – and so we will aim to bring you up to date with the latest changes in regulations – as well as the basic principles builders need to follow when planning for construction – ie the architectual and engineering codes that need to be adhered to in the planning and permit process, as well as in the actual construction of buildings.

Providing Information to industry professionals and the public

We will also make information available. about the industry bodies that regulate building in Australia, the United States and Europe, and provide options for builders, councils and other interested parties – so that they will have the best knowledge and resources available in both the permit/planning application processes as well as in the design and construct phases of the building process.

Contact Us

If you need to contact us for any reason, or if you have a question about anything pertaining to the construction process or the industry bodies or mediation bodies available – please email us at or

Here are some introduction videos on International Building Codes – IBC – and some of the latest updates to the codes:

Category: Construction, News