Google to swallow up Feedburner?

This story still with a strong question mark to it - but it makes sense that Google should be thinking towards it, all part of the plan to get a near monopoly on text links (if not all ads) on the web.

Feed readers often don’t support the graphical ads which a lot of advertizers prefer - but text ads in RSS, feedvertizing, whatever you want to call it just hasn’t taken off.

Text ads in feeds receive so little attention from readers that Google, which pursued its own trial, abandoned the experiment.

In three years time you’ll have the choice - send your visitor stats to either Google or Microsoft-Yahoo, or both.