A WordPress Squeeze Page

By Lewis Wolfe, Thursday, May 17th, 2007

oranges.jpgWhat’s a Squeeze Page?

Very simple - sign up as a subscriber or leave.

In the context of a blog, it might be subscription to a mailing list, or more often than not, nowadays, an RSS feed.

A squeeze page is probably of less value than it used to be - users are wary about giving up an email address, even a disposable one… But, depending on the sector your blog is operating in, it might pay a dividend…

Since the purpose of the page is to obtain the visitor’s email address (if we’re going to be cold-blooded about it) any additional content could distract or send them elsewhere - so keep content to a minumum, just enough to appear on the search engines.

Zookoda enables you to send a daily, weekly or monthly email summary of your latest blog posts direct to your vistor’s inbox - so that cuts out a lot of work, but doesn’t supply any new content…

A WordPress plugin for creating a subscriber form and db table, at first sight, seems to work ok

Any other strategies here..?

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